Invest in the future
Investing in Indigenous media contributes towards creating more content for and by Aboriginal and Torres Strait Islander peoples. This in turn drives further employment in the sector and has a positive impact of representation on and off the screen.
Buying TV, digital, radio or print advertising
Alongside NITV, there are over 60 First Nations media organisations operating in over 235 communities across Australia, producing media content in more than 25 languages. These platforms are a community asset that contribute to strengthening culture, community development and the local economy.
If you’re interested in communicating your message across TV, Digital, Radio or Print, First Nations Media Australia - the peak body for First Nations not-for-profit broadcasting, media and communications - is a great place to start to find out more.
How to connect with an Indigenous business
An 'Indigenous business' is considered to be a business that is 50 per cent or more Indigenous-owned.
Supply Nation is Australia's leading database of verified Indigenous businesses including office supplies, facilities management, graphic design, recruitment and consulting.
Memberships are available for businesses who want a sustainable and effective supplier diversity program, an important consideration when developing a Reconciliation Action Plan.
You can read about membership and participating suppliers here.
Production
Whether deliberate or unconscious, those working in the media have the power to influence how Aboriginal and Torres Strait Islander communities are perceived and understood. Wherever possible, content creators and journalists should engage with Aboriginal and Torres Strait Islander peoples and organisations to help produce, create and deliver authentic storytelling from a variety of perspectives.
First Nations Media Australia have collated a list of Indigenous media producers who can provide production support and/or advice. Read about it here.
Indigenous Design
The Australian Indigenous Design Charter provides protocols for sharing Indigenous knowledges in communication design practice. When working on projects involving the representation of Aboriginal and Torres Strait Islander cultures communication, designers and buyers of design (non-Indigenous and Indigenous) are expected to adhere to these guidelines.
You can read more about the Australian Indigenous Design Charter here.
Employment within the media sector
A strong and diverse media sector helps to create more employment opportunities for Aboriginal and Torres Strait Islander peoples in the industry. There are many ways that employers can do this including through government, university or privately funded internship programs, work experience or engaging with specialised recruitment agencies.
Aboriginal Employment Strategy (AES) is a not-for profit organisation that provides support for Aboriginal and Torres Strait Islander people across recruitment, group training, labour hire, pre-employment and consultancy. You can read more about their services.